Traditional Marketing: Looks at a product or product line and the message needed to sell to a customer base.
Holistic Marketing: Looks at the whole business, its vision and goals, its target markets, and the natural connections between and among all the business elements to discover what methods and messages will appeal to each customer.
How does Holistic Marketing work?
- First you want a business profile which includes such things as what your current image is within your industry, what position do you hold in your customers’ minds, what your business style might be, and so on.
- Then you need to understand the customers with whom you’ve been successful and why.
- Next you need a clear picture of your internal processes and how they impact both your customers and prospects. You’d be surprised how often internal processes actually tell your customers you don’t want to do business with them.
- Once you have a clear picture of your business and your customers, you then need a plan that will guide you toward the vision you imagine and help you accomplish both short- and long-term goals.
- And, given all that, you need the right messages aimed at the right people to implement your marketing plan.
Why should I market holistically instead of what I’ve been doing?
- You don’t waste money on unnecessary and ineffective products, and services.
- You focus your efforts on the highest probability markets and prospects.
- You don’t waste time and money in developing unproductive processes.
- You gain the ability to own a word in your customers’ minds.
- You become not better but only!
- Your marketing brings in sales and lowers the cost of those sales.
How does MC2 fit into the picture?
- We help you develop a marketing profile of your business by surveying your customers, employees and management
- Then we help you to develop a marketing plan with concrete goals such as raising sales by a certain percentage over a given period of time. Without measurable goals you cannot know if you are on the right track with your marketing.
- We help you identify problem areas such as customer service and sales, then show you how to rectify the situation with well-established and effective training programs.
- We recommend marketing tools such as broadcast and print advertising, direct marketing and internet marketing.
Any questions? Please call Peggy Gasparich at 717 627 7779 or email us. We'll be happy to meet with your for a free consultation. Thanks. |
